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MUA

NP Inc.|Korea|2025|15min |6DoF Interactive Content |English, Korean

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Synopsis

MUA, The Moment You Are.

Guiding you into the state of Muajigyung(¹«¾ÆÁö°æ), where you can experience the moment as you truly are. MUA use a scientific algorithm to analyze your data and recommends optimized meditation content for your condition. With a seamless transition between reality and the virtual world through dreamlike visuals, MUA makes it easy to focus and meditate—anytime, anywhere. Step into a deeply immersive experience and discover inner tranquility with MUA. - Muajigyung(¹«¾ÆÁö°æ): A deep state of immersion where all external distractions fade away—where even the boundaries between yourself and the world dissolve.

Director

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NP Inc.

NP Corporation, established in 2006, is a company specializing in content planning and production from a brand experience perspective. Its business is broadly divided into offline, online, and XR content sectors, pursuing integrated experiences through collaboration across these fields.

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Executive Producer
PARK Changjun, PARK Jonghwa, LEE Kippeum, CHOI Yujin, LEE Junho, IM Sanghyeon, KIM Jisu
Art Director
Visual: D-SECTOR, REAL PEACH
Sound & Music
Sound: PARK Seola, International Wellness Harmonic Association
Other
App Distributor: NP Inc.
Product Management: Changjun PARK, Jonghwa PARK, Kippeum LEE, Yujin CHOI, Junho LEE, Sanghyeon IM, Jisu KIM
Development: D-SECTOR
Visual: D-SECTOR, REAL PEACH
UI & UX: SAM SEOUL
Voice (KO): Seola PARK
Voice (EN): Sooji JEONG
Advisory: KAIST Center for Contemplative Science
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Encountering the Virtual and the Real:

A Beginner's Guide to XR

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Unlike simply watching a screen, XR allows you to step into the story space through VR devices. You may become the protagonist, listen to the protagonist's story as if a friend is narrating, or use controllers to move and guide the story yourself. This freedom to explore and experience the story space is what sets it apart. Discover the new face of cinema, where rapidly advancing technology and art meet and transform.

XR stands for eXtended Reality, encompassing Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). VR involves wearing a Head Mounted Display (HMD) device to immerse yourself in a completely new 3D digital space. AR overlays digital content onto the real world, easily accessible through smartphones. MR combines VR and AR, recognizing real-world objects and creating a 3D virtual space around them. XR integrates all these technologies, offering increasingly realistic virtual worlds.

You can visit the exhibition site, register on the waiting list for the desired works, and view them. Please note that waiting times may be extended if there are many visitors.

¡°DoF stands for Degree of Freedom.¡± 3DoF works allow you to view from various angles by moving your head while wearing the device. 6DoF works enable you to move freely within the space, using controllers to interact with objects in the artwork, providing a more immersive experience.

Some XR works have age restrictions. You can check the viewing age for each work on the website and on-site before viewing. However, due to the nature of VR devices, it is recommended that minors with underdeveloped visual systems avoid excessive viewing for a safe and comfortable experience.

Due to the nature of VR devices requiring individual usage, group viewing is not available. Groups must use the waiting system individually.

The running time of each work varies from 15 to 90 minutes. Please refer to the website for the running times of the works you wish to view. Viewing all the content may require a week-long visit. To avoid discomfort or motion sickness, it is recommended to take sufficient breaks between viewings.