Launched in 2008, the NAFF It Project is the world¡¯s first project market exclusively devoted to genre cinema. Since its inception, it has played a pivotal role in setting new trends within the genre film industry by discovering outstanding projects and facilitating meaningful production support. In addition, it has established itself as a crucial networking platform for professionals across the Asian film landscape.

In response to the rapidly evolving media environment, the NAFF It Project now encompasses both feature-length films and series projects, reflecting the growing diversity in content creation.

Directors and producers of the selected projects are afforded the opportunity to participate in one-on-one business meetings with leading film industry professionals from around the world during the NAFF Project Market. These tailored sessions serve as key avenues for securing investment, forging co-production partnerships, and negotiating distribution agreements. Exceptional projects identified through this process are honored with cash prizes and/or in-kind production support.

The It Project continues to champion bold and imaginative storytelling, standing as a steadfast ally to genre filmmakers by supporting their creative aspirations and cinematic visions.